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Gernreich moved into fashion design from fabric design. I wanted to become a choreographer, but that never happened." Of his time with the Theater, Gernreich said that dancing made him "aware of what clothes did to the rest of the body." He also designed freelance but left Lester Horton in 1948 and became a fabric salesman for Hoffman Company. Gernreich said "I never was a very good dancer. In 1942, he joined the Lester Horton's modern dance company as both a dancer and designer. He briefly worked in Hollywood costume design, but hated it. The two companies occupied adjoining buildings in 1948 at 2615 - 2609 South Hill Street in Los Angeles. Morris Nagel Versatogs and Adele California were well-known clothing design houses in Southern California. He attended Los Angeles City College from 1938 to 1941, and the Los Angeles Art Center School from 1941 to 1942. You bet I studied anatomy." He attended Los Angeles City College, where he studied art and apprenticed for a Seventh Avenue clothing manufacturer. I do smile sometimes when people tell me my clothes are so body-conscious I must have studied anatomy. He told Marylou Luther, "I grew up overnight. His first job was washing bodies to prepare them for autopsy in the morgue of Cedars of Lebanon Hospital. To survive, his mother baked pastries that Rudi sold door-to-door. His mother took 16-year-old Rudi and escaped to the United States as Jewish refugees, settling in Los Angeles, California. Austrian citizens were advocates of exercising nude, a rejection of the over-civilized world. Jewish refugee Īfter the German Anschluss (when Nazi Germany annexed Austria) on 12 March 1938, Hitler, among many other acts, banned nudity. He later told one of his favorite models, Leon Bing, about images of "leather chaps with a strap running between the buttocks of street laborers' work pants and the white flesh of women's thighs above gartered black stockings." When he was 12, Austrian designer Ladislaus Zcettel saw his sketches and offered Gernreich a fashion apprenticeship in London, but his mother refused, believing her son was too young to leave home. He also gained early impressions of sexuality.
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He spent many hours in his aunt's shop sketching her designs for Viennese high society and learned about fabrics. Gernreich learned about high fashion from his aunt, Hedwig Müller, who with her husband Oskar Jellinek, owned a dress shop.
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His father was a stocking manufacturer who had served in World War I and who committed suicide when Gernreich was eight years old. Gernreich was the only child of Siegmund Gernreich and Elisabeth (née Müller) Gernreich, a Jewish couple who lived in Vienna, Austria. He consciously pushed the boundaries of acceptable fashion and used his designs as an opportunity to comment on social issues and to expand society's perception of what was acceptable. He was a founding member of and financially supported the early activities of the Mattachine Society. He had a long, unconventional, and trend-setting career in fashion design. He produced what is regarded as the first fashion video, Basic Black: William Claxton w/Peggy Moffitt, in 1966. He was a four-time recipient of the Coty American Fashion Critics Award. He designed the first thong bathing suit, unisex clothing, the first swimsuit without a built-in bra, the minimalist, soft, transparent No Bra, and the topless monokini. He was the first to use cutouts, vinyl, and plastic in clothing. He purposefully used fashion design as a social statement to advance sexual freedom, producing clothes that followed the natural form of the female body, freeing them from the constraints of high fashion. Rudolf " Rudi" Gernreich (August 8, 1922 – April 21, 1985) was an Austrian-born American fashion designer whose avant-garde clothing designs are generally regarded as the most innovative and dynamic fashion of the 1960s. Oreste Pucciani (1953–1985 Gernreich's death) Early supporter of the Mattachine Society